Gamification has emerged as a significant trend in recent years. Gamification uses game mechanics and game design techniques in non-gaming context – it's a powerful tool to engage employees, customers and the public to change behaviors, develop skills and drive innovation. Our Special Report evaluates the trends, how gamification is being applied in various industries and explores its future opportunities.
Is it working?
Most VPs of Sales get excited when they think about the idea of gamification within their organization. Salespeople are a highly competitive bunch, and the ability to tap into that competitive element is very natural. Plus, when you can use these new software tools to make an existing investment in a CRM system more engaging for sales reps, it’s a pretty compelling story.
Salesforce Adoption Is Up
Cost and adoption are often pressing issues for companies that use a CRM system. Companies spend massive amounts of money on their CRMs, but research shows that 50% of implementations fail. With a gamification initiative, managers are forced to identify those top behaviors they want their teams to focus on, which streamlines metrics so that a CRM system can track them. Once your salespeople know these key behaviors, and see that they are being recognized for them in front of their peers, adoption spikes – a lot, according to our data. The goal of CRM implementation is to be able to measure performance. A well-crafted gamification strategy turns that vision into reality.
Additionally, 84% reported an increase in adoption after implementing the ability to deploy competitions and games around the data tracked in Salesforce. This hike in adoption allows managers to leverage that big CRM investment.
So How Does Gamification Motivate a Sales Force?
From Nike+ to Angry Birds, we’ve all fallen under the lure of gamification, but how does it apply to sales? Gamification, in essence, is motivation, and that’s really all your sales team needs a little (or a lot) more of.
1. Healthy Competition
2. Engagement
3. Training
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